About Spicer's Boat City
Michigan’s best selection can be found at Spicer’s Boat City in Houghton Lake, Michigan. Spicer’s buying power means you can choose from over 400 boats in stock at the best value. Consistently named one of the Top 100 boat dealers in all of North America, Spicer’s has innovative customer service programs like the Spicer Advantage which provides dockside service, 24 hour technical assistance by phone, and a whole lot more.
Spicer's is one of the only Five Star Certified Boat Dealerships in Michigan. Marine Industry Dealer Certification is an industry standards program developed in a cooperative effort by boat manufacturers, dealers, and engine builders as part of an industry-wide effort to develop programs focused on delivering an excellent boating experience. Boaters can expect to have the best experience here at our Five Star Marine Industry Certified Dealership.
Our volume buying power means you get the largest selection at the lowest price anywhere. We invite you to visit us, and see what we mean by, "more choices and better deals!" We will exceed your expectations with personal attention, selection, expertise, value and great service.
Spicer's is one of the only Five Star Certified Boat Dealerships in Michigan. Marine Industry Dealer Certification is an industry standards program developed in a cooperative effort by boat manufacturers, dealers, and engine builders as part of an industry-wide effort to develop programs focused on delivering an excellent boating experience. Boaters can expect to have the best experience here at our Five Star Marine Industry Certified Dealership.
Our volume buying power means you get the largest selection at the lowest price anywhere. We invite you to visit us, and see what we mean by, "more choices and better deals!" We will exceed your expectations with personal attention, selection, expertise, value and great service.
Some of the exclusive things you'll find here include:
- We are proud to carry a large selection of new and pre-owned inventory. When you are ready to invest in a new boat, ATV, snowmobile, UTV or PWC, our friendly and knowledgeable sales, financing, service and parts departments are prepared to make sure your experience is outstanding, from assisting while you’re making your choice to ongoing maintenance and customization. At Spicer's Boat City, we value the opportunity to create a long term relationship with our customers, and we do that by giving you the best customer service available.
Contact Us
Call us today at (989) 366-8400 and find out how our team can help you find the Four Winns, Scarab, Sylvan, Bennington, Lund, Can-Am, Polaris®, Sea-Doo, Bayliner, Mercury or Ski-Doo you’ve been looking for! We look forward to the opportunity.
Spicer's Boat City is conveniently located near the areas of Houghton Lake, Higgins Lake, St. Helen, Grayling, West Branch, Gladwin, Gaylord, Detroit, Cadillac, Lake City, Clare, Harrison, Lansing, Traverse City, Kalkaska, Oscoda, Tawas, Alpena, Flint, Bay City, Midland, Saginaw, Mt. Pleasant, and surrounding towns and Northern Michigan.
