2017 Four Winns H180 on a lake

Spicer Advantage

The Spicer Advantage Makes Buying and Owning Your New Boat Fun & Easy!

  • Free Delivery
  • Dockside Service
  • 24 Hour Technical Support
  • Quick Care Service
  • On Water Boat Orientation
  • Pontoon Trailer Loaner

1.- Free Delivery

Buy a new pontoon and we will deliver and launch it free of charge at the boat ramp of your choice in the surrounding counties.

2.- Free Dockside Service

Warranty service at your dock! Yes, a Spicer’s technician will come to your dock to perform warranty repairs on your boat.*

3.- Free On Water Orientation

Upon purchase of your new boat you have the option to have a free on-water orientation. We will take you out on Houghton Lake to demonstrate how your new boat operates and performs. So we may spend more time with you and avoid crowded boat ramps, this service is offered on weekdays.

4.- Free 24 Hour Technical Support

One of our technicians will have a phone in his or her possession in the event you have operational issues while Spicer’s Boat City is closed. Technicians are available to help assist you by telephone with problems or concerns as you acclimate yourself to your new boat during the first year of ownership. We will do our best to help talk you through the problem or concern you are having. We will do this free of charge, at your convenience, at any time of day.

5.- Free Pontoon Loaner Trailers

When you purchase a pontoon boat without a trailer and need to bring it back to us for warranty repair, winterize, maintenance, retail repair, or storage, we will loan you one of our trailers for free.

6.- Quick Care Service

At Spicer’s you can count on us to get your boat in to our service department the same day you bring it to us. We will perform a diagnosis of the problem and in many cases repair it right on the spot. To perform this same-day diagnosis we must have your boat here by 11:00 a.m. Buying a boat from Spicer’s means quick service and preferred service scheduling. When you require service, all you have to do is call or go online to set up a service appointment, and we will get you right in.*

7.- Celebrating Over 60 Years!

In 2014, Spicer’s Boat City celebrated 60 years retailing boats at the same location in Houghton Lake. The Spicer family’s involvement in the boat business spans three generations, having initially manufactured boat lines Clipper Craft and Saf-T-Mate. George Spicer sold Saf-T-Mate to the Winn family who built it into the Four Winns boat company. The boating tradition continues today. Spicer’s is currently owned and operated by Phillip Spicer and is recognized as a Top 100 Dealer in North America by Boating Industry Magazine.

When you buy a new boat from Spicers, you’ll receive your own Spicer Advantage Customer Care Card

Spicer’s is the one of very few Five Star Certified Boat Dealerships in the USA. Marine Industry Dealer Certification is an industry standards program developed by boat manufacturers, dealers, and engine builders, as part of an industry-wide effort to develop programs focused on delivering an excellent boating experience. Boaters can expect to have the best experience here at our Five Star Marine Industry Certified Dealership.

In order to obtain Marine Industry Certification, Spicer’s Boat City employees have to demonstrate they consistently meet the Certification criteria and best practice standards in the following areas:

  • An Overall Commitment to Excellence and the Highest of Service Standards
  • Customer Satisfaction Measurement
  • Adherence to the “Consumer Bill of Rights”
  • Employee Satisfaction and Development
  • Technical Training
  • Maintaining a facility that meets the highest standards in the industry
  • Maintaining & improving consistent customer focused processes in all departments

Spicer’s Boat City has once again been named one of the Top 100 dealers in North America by Boating Industry, the leading trade publication for the marine industry.

The Top 100 is the only independent ranking of boat dealers in North America. The list recognizes dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service and more. The Boating Industry Top 100 has recognized the top dealers in North America every year since 2005.

OPEN EVERY WEEKEND! We’re Here When You Need Us With Over 60 Employees And Five Star Certified Technicians – Even On Sundays! ALWAYS FRESH POPCORN!

* Certain restrictions apply – see Spicer’s for details

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